Relating Familiar Marketing Techniques to Managed Derivatives Targets
European Institutions
The preparedness of European institutions to purchase either managed derivatives funds or programmes varies across the continent and is dependent upon a series of factors some of which may be addressed by marketing.
- The regulatory (and tax) environment;
- general familiarity with the derivatives and managed derivatives industry;
- familiarity with the fund management group attempting to sell product;
- presence and format of a track record (at least for past funds if a new product is offered);
- money under management within the fund group;
- technical expertise within the fund group;
- performance aspirations for the fund or investment programme;
- quality and content of the explanatory/sales materials;
- financial considerations such as fees implicit within the fund or programme.
Posted: February 11th, 2008 under Managed Futures.
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